Small Entrepreneurs Can Do Their PR Better than the PR Firms

Whether you believe it or not, you are a better PR person for your small business than any PR firms. Agreed, that you would have to shoulder yet another responsibility that you could have handed over to the safe hands of PR. However, you need to remember that you are one among those hundreds of business owners of various different sizes and selling your kind of product. Saving on money that you plan to pay to PR firms can be crucial for you. There are other reasons as well that justify you being your own business PR.
You know your product far better than the PR Company and hence can represent your product authoritatively and zealously in any media exposure, be it newspapers, magazines, T.V. or internet. The span of time required letting the PR firm know what you do and how you do is too high to invest in.
T.V. and newspaper reporters, bloggers and the likes would love to listen from you about your product far more than listening to a PR firm. Everybody wishes to hear the story from the story-maker.
Even the basic PR project, if outsourced, costs a lot. The higher is your requirement, higher is the fortune that you have to shred.
The ROI in PR projects are more often not immediate. Hence there always stays a gap between the time when you have made an investment (paid the PR firm) and the time when you realize the returns.
When you are promoting your product on your own, you are investing time (which of course means money), however, you are more flexible in investing it at your will. You will most probably invest your time in it when it can yield maximum return.
Any entrepreneur would like to build lasting relationships with key media personnel. The relationship built through agencies goes away with the agency. On the contrary, if you are responsible for a relationship built with an editor, blogger or a writer, you will be able to carry it on till you wish to.
There is a plethora of applications that hardly cost anything yet help you in all PR aspects right from press releases, maintaining and management of contact lists, process management, follow ups and analysis of results. Even if you are a novice, it would not be that difficult.