Monday, July 19, 2010

Leadership of Tomorrow – Envisioning Organizational Future

Guest Writer: Vandana Madhusudan
Based on the learning’s of telecom boon of India, this article mentions the futuristic leadership Competencies, companies will focus on!
There was a time when in telecom industry the key strength of an operator was the number of towers which they acquired. Then when most of the mammoth companies equated the number of towers by getting into tower sharing mode, the market strength for organizations became the competitive pricing. With tariffs reaching rock bottom owing the ultra competitive market, the differentiator for a customer became the customer services which an operator offered. Now when most of the companies are ensuring a base minimum systems and processes guaranteeing customer service, what is the edge these telecom operators have today to beat one another?
Technology, strategies, service – all the key factors can be copied, but what one can’t snatch from a winning organization is the deep inherent people-leading strength. The best organizations are those who put executive at the tasks of picking up good men and getting them do what organization wants them to do without interfering.
In times to come ‘developmental leadership paradigm’ is the only key where in knowledge workers can be groomed in. The organization of this millennium will seek leaders who are just not project drivers but visionaries who can show people path for their own grown. HR function is seeking people who understand what career planning for an individual is, what succession planning for an organization is, and how Leaders can converge both to make people envision their personal growth in organizational well being.
Innovation distinguishes between a leader and a follower. Innovation has no limits. The only limit is your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with.
Organizations of tomorrow would seek leaders who are ready to be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.

Organizations have understood that the leaders who will make organizations click are the ones who are in deep love for their vocation. “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times.
Leaders of tomorrow Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don’t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don’t be shy about setting an example, and use opportunities that arise to let others know what you are doing.
Finally commenting about new era leadership, Steve Jobs once said: “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”
It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgments and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.
Let’s envision that the future generations when they will look forward for their bosses they will find an earnest yearning for learning, basic hunger for innovation, passion and deep sense of belonging to the community that they seek all benefits from.

Monday, July 5, 2010

Changing Trends in Social Media

It is good news for enterprises that the well known ‘Social’ Media is slowly becoming more commercial. It is moving from homes to offices and board rooms. This was predicted by the experts on the basis of increasing traffic to these social media sites. According to an estimate, 25% of the total web traffic is directed to Facebook only. What was considered earlier a fad is calling for mature strategies from serious marketers.


Social media is slowly becoming a cohesive experience. Hence corporate are looking at an integrated approach to use all the social media tools be it blogging or microblogging, social networking, online videos, message boards and wikis, depending on their business requirement. The fight is the same as earlier i.e. ‘getting customer attention’. However tricks and tools being used are changing.

Among the individual users, the social media is moving from desktops and notebooks to mobile phones. With more and more social media enabled mobile phones in the market, this year it is expected that the number of users of mobile web will increase to 1 billion. Soon, even your non-smoker colleagues will go out on a cigarette (read social media) breaks while they are at work.

As women rule the social media domain, they are increasingly becoming the prime decision maker in household purchases.

Corporate actions have specially increased in Twitter, bulletin boards, online videos and blogging. Companies are specially keeping an eye on their brand image in these social media tools.

The companies are forced to form the social media policy; ROI on social media is the ‘buzz’ word getting emphasized more in the board meetings. Even the baby boomers have to understand where they customers are present in the social media sphere.

Also, it is not just the marketers who are interested in social media domain. These tools are being used for recruitment, employee evaluation, public relations, and customer service. As the future of any business is e-business, importance of social media is bound to grow in future.