Changing Trends in Social Media

It is good news for enterprises that the well known ‘Social’ Media is slowly becoming more commercial. It is moving from homes to offices and board rooms. This was predicted by the experts on the basis of increasing traffic to these social media sites. According to an estimate, 25% of the total web traffic is directed to Facebook only. What was considered earlier a fad is calling for mature strategies from serious marketers.


Social media is slowly becoming a cohesive experience. Hence corporate are looking at an integrated approach to use all the social media tools be it blogging or microblogging, social networking, online videos, message boards and wikis, depending on their business requirement. The fight is the same as earlier i.e. ‘getting customer attention’. However tricks and tools being used are changing.

Among the individual users, the social media is moving from desktops and notebooks to mobile phones. With more and more social media enabled mobile phones in the market, this year it is expected that the number of users of mobile web will increase to 1 billion. Soon, even your non-smoker colleagues will go out on a cigarette (read social media) breaks while they are at work.

As women rule the social media domain, they are increasingly becoming the prime decision maker in household purchases.

Corporate actions have specially increased in Twitter, bulletin boards, online videos and blogging. Companies are specially keeping an eye on their brand image in these social media tools.

The companies are forced to form the social media policy; ROI on social media is the ‘buzz’ word getting emphasized more in the board meetings. Even the baby boomers have to understand where they customers are present in the social media sphere.

Also, it is not just the marketers who are interested in social media domain. These tools are being used for recruitment, employee evaluation, public relations, and customer service. As the future of any business is e-business, importance of social media is bound to grow in future.